"Participants will discover
the secrets of successful
event promotion."

Over the last decade, DEC Marketing has pioneered effective techniques in the promotion of successful conferences, seminars, exhibitions, forums and other business events. Now, through our training programmes, we can share these insights and expertise with your events team.

We have produced dozens of bite sized, self-select modules which can be packaged together to offer either one, two or three-day training programmes.  Each module draws on best practice case study examples and our practical knowledge of what works best in certain event marketing situations.

You’ll learn how to increase registrations, lower costs, work smarter and boost event profitability.

Training days are delivered at your organisation’s offices (or location of your choosing) and can accommodate up to 10 people. These smaller groups ensure that we keep sessions highly participative and engaging.

We can deliver bespoke in-house training packages by combining any of the following modules:

  • Producing ‘must-attend’ conference programmes
  • Developing and selling sponsorship packages
  • Setting up and managing media partnerships
  • Converting ‘clicks’ into ‘confirmations’…effective internet marketing for events
  • How to boost attendance through social media
  • Overcome the 10 most common reasons why people don’t register
  • Direct mail techniques for generating event registrations
  • Top tips for building event prospect databases
  • How to fill your seminars and workshops
  • Pricing, discounts and offers. How to apply them to your event
  • Ideal lead times to promote your events
  • Copywriting tips for the event manager
  • Selecting the right venue and location to improve attendance
  • How to secure more exhibitors to your event
  • Effective delegate evaluation techniques
  • Harness event technology to improve the profitability of your events
  • Improve the ‘delegate experience’ and they will return
  • Securing speakers that galvanise audience interest
  • Using delegate evaluation for better marketing results
  • Telemarketing for more attendees
  • Generating more income from your events

Who should attend?

The following people will benefit most from attending:

  • Conference producers, event managers and meeting planners responsible for event marketing
  • Industry association / membership group administrators providing seminars and conferences
  • Officers within public sector / government agencies / local authorities responsible for events and communications
  • Information publishers looking to generate conferences / learning programmes from published content
  • Continuing education planners / administrators
  • Consultants and training providers using public seminars and workshops to develop in-house client contracts
  • Professional service providers using event-lead marketing strategies to generate new business
  • PR and communications specialists required to run B2B client events
  • Marketing executives new to promoting business events
  • Event management companies looking for new ideas
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