An industry trends report published recently announced that face-to-face events deliver the greatest return on investment (ROI) over other customary marketing approaches. The study conducted by the MPI Foundation interviewed UK marketing directors across a wide range of industry sectors and organisation sizes.

In today’s bonkers economy, companies are trying to find new and innovative ways to keep the marketing momentum going.  Smart companies know that they can’t stop their marketing activities – especially if they plan on establishing healthy long term business. So, where do they turn when marketing is necessary, but resources, expertise, focus, and funds are scarce? They find the answer in outsourcing.

Regardless of whether you are running a large trade exhibition or if you are producing a conference with exhibits alongside, there are five golden rules to remember when trying to secure more exhibitors to your event.

Your web site is arguably the single most important part of your event promotion. Here are 22 ideas to make your site as effective as possible in securing delegate registrations, engaging your audience and making your event more profitable.

It is essential to evaluate your events. Evaluation can provide a qualitative measure of any aspect of your conference, seminar or exhibition.  It can be a valuable tool in planning your next event programme and will provide valuable insights into how you can improve and fine tune your marketing approach. 

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