In today’s bonkers economy, companies are trying to find new and innovative ways to keep the marketing momentum going. Smart companies know that they can’t stop their marketing activities – especially if they plan on establishing healthy long term business. So, where do they turn when marketing is necessary, but resources, expertise, focus, and funds are scarce? They find the answer in outsourcing.
Outsourced marketing companies like DEC Marketing can provide a fresh business perspective and innovative approaches to help you find and retain customers in both new and existing markets.
So what are the values and benefits of outsourcing?
- Tap into additional expertise in marketing strategy, implementation and design. An in-house team may not have developed the skills you need. Outsourcing to an experienced team that integrates seamlessly into your infrastructure will infuse your organisation with new energies and ideas. You’ll introduce fresh and creative marketing and sales approaches to your customers and business partners.
- Get an outside perspective on your business. Sometimes you can get too close to your business and not see your marketing strategies, programs, or materials from your audience’s perspective. Even though you may know your business inside and out by living and breathing it each day, your perspective is still one-sided. To market successfully to your current audience – and capture new markets – you need to step out of your shoes and into your audiences’. Having a group on the “outside” supporting your needs helps to give you the customers’ perspective.
- Minimize the impact of marketing staff reductions. You need to continue with projects, but your resources are limited. Don’t give up! By outsourcing, you can find qualified, experienced resources that can come in and support your marketing needs so that the effort, money, and energy you’ve already invested don’t go to waste.
- Draw on outside experience with “what works and doesn’t work” scenarios. Whether it’s planning, copywriting, or design, the right outsource team will have had experience with a variety of different marketing and communication strategies, techniques, and tools. You can rely on their lessons over the years to find the correct solution for your business challenge.
- Maintain the momentum with critical projects – With the way the economy is today, people change jobs – or are hit with lay-offs – in the middle of projects. When those people leave the company, they will most likely take the project assets with them (in the form of knowledge). When you outsource your marketing relationships, you have one centralized team as your partner, and your knowledge assets remain protected and archived for future use.
- Hire only whenever and wherever you need resources. Hiring full-time staff can be very costly when you add up wages, insurance coverage, office equipment and supply needs, training costs, etc. Finding an outsourcing partner allows you the flexibility to bring on talented, knowledgeable experts exactly when and where you need them. And you don’t have to manage or train the entire team – the ‘outsource’ firm does that while you focus on the daily needs of running your own business and generating revenue!
Find out how easy it is to hire an outsourced marketing department for your business by contacting Andrew Dec on 01763 263420 or email This email address is being protected from spambots. You need JavaScript enabled to view it..